Stater Drives Q4 Sales With Price Strategy

SAN BERNARDINO, Calif. — Stater Bros. Markets here is seeing increases in transactions and customer counts as it continues to hold the line on prices as part of its marketing strategy, Jack Brown, chairman and chief executive officer, told bondholders Wednesday.

We don't want to lose our low price image, and the consumer appreciates the fact we drag our feet on any cost increases as long as we can g

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