Stop & Shop Sues Over ‘Real Deal’ Phrase, Again

For the second time in a year, two of Ahold's U.S.-based retailers have filed suit in U.S. District Court here to stop another company from using the phrase “Real Deal” — a promotional phrase Stop & Shop, Quincy, Mass., and Giant Food, Landover, Md., have been using since mid-2008.

BOSTON — For the second time in a year, two of Ahold's U.S.-based retailers have filed suit in U.S. District Court here to stop another company from using the phrase “Real Deal” — a promotional phrase Stop & Shop, Quincy, Mass., and Giant Food, Landover, Md., have been using since mid-2008.

The latest filing for trademark infringement involves Big Lots, the Columbus, Ohio-based discounter that reportedly has been using the phrase since April in TV ads, circulars, store sign

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