Stop & Shop to Test Effectiveness of In-Store Promotion Devices

Stop & Shop will partner with Willard Bishop, Dr Pepper Snapple Group and Modiv Media for a series of in-store marketing tests to measure the effectiveness of Modiv’s promotional delivery systems.

QUINCY, Mass. — Stop & Shop here will partner with Willard Bishop, Dr Pepper Snapple Group and Modiv Media for a series of in-store marketing tests to measure the effectiveness of Modiv’s promotional delivery systems.

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TAGS: Marketing