Store-Brand Manufacturer Wins False Advertising Suit

PBM Products, provider of store-brand infant formula for Wal-Mart, Sam’s Club, Target, Kroger, Walgreens and others, has been awarded $13.5 million in damages resulting from a false advertising lawsuit filed against Mead Johnson & Co., maker of Enfamil Lipil Infant Formula.

GORDONSVILLE, Va. — PBM Products, provider of store-brand infant formula for Wal-Mart, Sam’s Club, Target, Kroger, Walgreens and others, has been awarded $13.5 million in damages resulting from a false advertising lawsuit filed against Mead Johnson & Co., maker of Enfamil Lipil Infant Formula.

In its suit PBM claimed that Mead Johnson’s advertising campaigns suggest that PBM’s brands don’t provide the same nutrition as Mead Johnson’s. Both brands are supplemented with DHA a

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