Study: ‘Buying Local’ Presents Marketing Opportunity

While most American shoppers do not give much thought to “buying local,” marketing potential for the trend — especially with regard to food — is big, according to a survey by Mintel.

CHICAGO — While most American shoppers do not give much thought to “buying local,” marketing potential for the trend — especially with regard to food — is big, according to a survey by Mintel, a consumer research firm here.

“Local is becoming a desirable product claim, as people try to save money, support their communities and preserve the environment,” Krista Faron, senior analyst at Mintel, said in a statement. “We found that over half of ‘local’ shoppers are trying to help t

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TAGS: Marketing