Study: ‘Buying Local’ Presents Marketing Opportunity

While most American shoppers do not give much thought to “buying local,” marketing potential for the trend — especially with regard to food — is big, according to a survey by Mintel.

CHICAGO — While most American shoppers do not give much thought to “buying local,” marketing potential for the trend — especially with regard to food — is big, according to a survey by Mintel, a consumer research firm here.

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TAGS: Marketing