Study: Children Viewing Fewer Food Ads

Children viewed almost one-third (31%) fewer food ads on children’s programming from 2004 to 2008; more ads for fruits and vegetables; and fewer ads for soft drinks, cookies and other sweets, show the findings of a recent Georgetown Economic Services study that was cited here yesterday by Mary Sophos, senior vice president and chief government officer of the Grocery Manufacturers Association, during a presentation before a Federal Trade Commission forum.

WASHINGTON — Children viewed almost one-third (31%) fewer food ads on children’s programming from 2004 to 2008; more ads for fruits and vegetables; and fewer ads for soft drinks, cookies and other sweets, show the findings of a recent Georgetown Economic Services study that was cited here yesterday by Mary Sophos, senior vice president and chief government officer of the Grocery Manufacturers Association, during a presentation before a Federal Trade Commission forum.

“Over the

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TAGS: Marketing