Study Cites $23B Center Store Opportunity

PHOENIX -- A newly released five-year Center Store study found that lost trips accounted for $23 billion of “lost opportunity” in the grocery channel.

PHOENIX -- A newly released five-year Center Store study found that lost trips accounted for $23 billion of “lost opportunity” in the grocery channel.

The study, unveiled at the Food Marketing Institute Midwinter Executive Conference here, said the industry needs to focus on shopper demand, as opposed to just category management, and leverage the total store, as opposed to just a single department or category.

“We must put shopper demand at the front of the process,” sa

Register to view the full article

test - Advanced Registered User

Already a member? .

TAGS: Center Store