Study: Consumers View Private Label Favorably

NEW YORK — More than two-thirds (68%) of primary household shoppers, polled as part of the 2009 Best New Products Awards American Grocery Shopper Study, agree that private-label brands usually offer extremely good value for the money.

NEW YORK — More than two-thirds (68%) of primary household shoppers, polled as part of the 2009 Best New Products Awards American Grocery Shopper Study, agree that private-label brands usually offer extremely good value for the money.

The research that was introduced here last week also revealed that two-thirds of respondents think that store brands are just as good as name brands, and only 39% agree that the best new products usually come from name brands.

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TAGS: Center Store