Study to Examine Product Life-Cycle Management

The Grocery Manufacturers Association has selected Accenture and Information Resources Inc. to conduct an in-depth study of successful product life-cycle management (PLM) processes.

WASHINGTON — The Grocery Manufacturers Association has selected Accenture and Information Resources Inc. to conduct an in-depth study of successful product life-cycle management (PLM) processes. Sponsored by the GMA Information Systems Committee, the study will examine the entire life cycle of a product, from conception through discontinuation, and the importance of working across departmental lines in winning PLM strategies.

“An effective PLM strategy enhances company performa

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