Study Finds Self-Conscious Self-Checkout Users

A research study on shopper attitudes toward self-checkout systems suggests that some shoppers may feel self-conscious about using the technology in the presence of another user.

VILLANOVA, Pa. — A research study on shopper attitudes toward self-checkout systems suggests that some shoppers may feel self-conscious about using the technology in the presence of another user.

The study, funded by Villanova University here, concluded that in an area consisting of four self-checkout machines, a shopper's comfort level would be adversely affected by the presence of one other self-checkout user, but not by three other users, or if the other terminals were unocc

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