Study Focuses on Brand Websites

ARLINGTON, Va. — The Food Marketing Institute here and the Grocery Manufacturers Association, Washington, on Wednesday announced their support for a research study on how consumers use brand websites and how the use of these websites impacts shoppers’ in-store buying behavior.

ARLINGTON, Va. — The Food Marketing Institute here and the Grocery Manufacturers Association, Washington, on Wednesday announced their support for a research study on how consumers use brand websites and how the use of these websites impacts shoppers’ in-store buying behavior.

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