Study Focuses on Brand Websites

ARLINGTON, Va. — The Food Marketing Institute here and the Grocery Manufacturers Association, Washington, on Wednesday announced their support for a research study on how consumers use brand websites and how the use of these websites impacts shoppers’ in-store buying behavior.

ARLINGTON, Va. — The Food Marketing Institute here and the Grocery Manufacturers Association, Washington, on Wednesday announced their support for a research study on how consumers use brand websites and how the use of these websites impacts shoppers’ in-store buying behavior.

Accenture, comScore and dunnhumbyUSA will conduct the study to help CPG marketers increase the value of their digital marketing expenditures. The results of the study will be available this spring.

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