Study: Frugal Shopping Is Here to Stay

The vast majority of consumers (92%) have changed their shopping behavior in the last two years, with 89% indicating they’ve become more resourceful and 84% stating they are more precise when they shop, according to “The 2010 American Pantry Study: The New Rules of the Shopping Game” released earlier this week by Deloitte and Harrison Group.

NEW YORK — The vast majority of consumers (92%) have changed their shopping behavior in the last two years, with 89% indicating they’ve become more resourceful and 84% stating they are more precise when they shop, according to “The 2010 American Pantry Study: The New Rules of the Shopping Game” released earlier this week by Deloitte and Harrison Group.

Although new approaches are generally based on spending less, 65% don’t feel like they’re sacrificing much. In fact, segments a

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