Study: More Americans Considering Price

WASHINGTON — Though taste tops all things considered when making food purchases, the influence of price is on the rise, according to the International Food Information Council's 2011 Food & Health Survey.

WASHINGTON — Though taste tops all things considered when making food purchases, the influence of price is on the rise, according to the International Food Information Council's 2011 Food & Health Survey.

Close to nine in 10 consumers (87%) said taste impacts their food and beverage purchase decisions, while 79% said the same of price, up 6% from last year and 15% from 2006. Healthiness (66%), convenience (58%) and sustainability (52%) also figure into the equation.

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