Study: More Shoppers Browsing C-Stores

STATE COLLEGE, Pa. — Despite greater traffic in 2011, convenience stores saw a lower conversion of visitors to buyers compared to the previous year, show the findings of VideoMining’s C-Store Shopper Insights study which observed shoppers through video and analytic technology in 48 stores across 11 markets.

C-store visitors were found to spend less time in store and money per trip.

"We expected changes, but were quite surprised by the

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