Study: Name-Brand Dieters Most Valuable to Retailers

Devotees of name-brand diets spend more than $3,400 on groceries each year, while those sticking to low-fat foods spend just over $800, show the findings of a Catalina Marketing study.

ST. PETERSBURG, Fla. — Devotees of name-brand diets spend more than $3,400 on groceries each year, while those sticking to low-fat foods spend just over $800, show the findings of a Catalina Marketing study.

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