Study: Name-Brand Dieters Most Valuable to Retailers

Devotees of name-brand diets spend more than $3,400 on groceries each year, while those sticking to low-fat foods spend just over $800, show the findings of a Catalina Marketing study.

ST. PETERSBURG, Fla. — Devotees of name-brand diets spend more than $3,400 on groceries each year, while those sticking to low-fat foods spend just over $800, show the findings of a Catalina Marketing study.

“The goal for CPG brands becomes less about selling to as many shoppers as possible and more about encouraging high purchase volume from a relatively small core audience,” said Sharon Glass, Catalina Marketing’s group vice president of health, beauty and wellness, in a stat

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