Study Sees Average Shopper Not Finding at Least One Item

Grocery customers leave stores not purchasing at least one item they planned to buy or a substitute product 16.6% of the time, according to a new study from IHL Group.

FRANKLIN, Tenn. — Grocery customers leave stores not purchasing at least one item they planned to buy or a substitute product 16.6% of the time, according to a new study from IHL Group here. This equates to losing 68 cents in sales per customer.

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