Study: Shopper Marketing Spending to Rise

NAPLES, Fla. — Over the next three years, 83% of food, beverage and consumer products manufacturers will increase their investment in shopper marketing, according to a new report from the Grocery Manufacturers Association and Booz & Company.

NAPLES, Fla. — Over the next three years, 83% of food, beverage and consumer products manufacturers will increase their investment in shopper marketing, according to a new report from the Grocery Manufacturers Association and Booz & Company.

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