Study: Shopper Marketing Spending to Rise

NAPLES, Fla. — Over the next three years, 83% of food, beverage and consumer products manufacturers will increase their investment in shopper marketing, according to a new report from the Grocery Manufacturers Association and Booz & Company.

NAPLES, Fla. — Over the next three years, 83% of food, beverage and consumer products manufacturers will increase their investment in shopper marketing, according to a new report from the Grocery Manufacturers Association and Booz & Company.

In fact, most companies (55%) rank shopper marketing as their No. 1 investment and will increase spending by more than 5% annually.

The report, released at GMA’s Shopper Momentum conference, identifies the need to find the most

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