Study Shows SKU Cuts May Cost Shoppers

LAS VEGAS — More than half of U.S. consumers say they are likely to shop elsewhere if they notice that a store is reducing selection, according to a Nielsen Co. study unveiled at the Consumer 360 Conference here Tuesday.

LAS VEGAS — More than half of U.S. consumers say they are likely to shop elsewhere if they notice that a store is reducing selection, according to a Nielsen Co. study unveiled at the Consumer 360 Conference here Tuesday. The survey underscores risks to companies that reduce selections as part of the trend toward assortment rationalization, Nielsen noted.

“[T]he message to retailers is to choose carefully when it comes to deciding which products to trim,” Stuart Taylor, vice pre

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