Study: Third of Shoppers Shun C-Store Food

CHICAGO — Convenience stores, marketing themselves as the ultimate in expedience, are ignored by a third of food-seeking shoppers, recent Mintel research shows.

Researchers found that 33% of consumers who have never purchased food at a convenience store haven't done so because they believe the food is of low quality.

"When consumers think of convenience stores, food quality isn't the first thing that comes to mind," Eric Giandelone, dire

Register to view the full article