Supermarkets Could Improve Health Messages: Speakers

Supermarkets have the opportunity to better tailor health-related messages to individual consumers, according to Stephen Vowles, senior vice president of marketing at Stop & Shop and Giant-Landover.

LAS VEGAS — Supermarkets have the opportunity to better tailor health-related messages to individual consumers, according to Stephen Vowles, senior vice president of marketing at Stop & Shop and Giant-Landover. Speaking at the Food Marketing Institute Show here yesterday on a panel about a new Coca-Cola Retailer Research Council report called “Connecting the Dots Between Food and Health: Expanding the Market for Retail Grocery,” Vowles also said focusing more carefully on health and welln

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