Supermarkets Could Promote Local, Regional Better: U.K. Report

The Regional & Local Food & Drink report by research company Adsearch found that respondents wanted every supermarket to sell a local and regional range of products, specifically, with local being defined as being within 27 miles.

LONDON — The Regional & Local Food & Drink report by research company Adsearch, here, found that respondents wanted every supermarket to sell a local and regional range of products, specifically, with local being defined as being within 27 miles.

But many felt that supermarkets failed to promote local and regional food sufficiently: just 9% of those surveyed felt supermarkets were the best place to buy local food; 45% chose farmers' markets; and 20% chose farm shops.

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