Supervalu Accelerates Private-Label Rollouts

Supervalu said yesterday it is accelerating the development of a premium line of private-label entrees and side dishes to take advantage of the consumer shift to trading down.

NEW YORK — Supervalu said here yesterday it is accelerating the development of a premium line of private-label entrees and side dishes to take advantage of the consumer shift to trading down. Speaking to investors at a conference sponsored by Lehman Brothers here, Jeff Noddle, chairman and chief executive officer of the Minneapolis-based company, said the new line will be introduced nationally in late summer with a launch “as significant” as the company’s launch earlier this month of the Wild

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