MINNEAPOLIS — Supervalu here named Kaplan Thaler Group as its lead creative ad agency, with responsibility for advertising, digital and direct marketing across all Supervalu brands.
The agency is expected to unveil its first campaign this summer focusing on season foods and value, a published report said.
“We are thrilled to be working with Supervalu,” said Linda Kaplan Thaler, chief executive officer and chief creative officer of Kaplan Thaler, said in a statement. “We see great opportunities ahead for Supervalu and are looking forward to being a part of their evolution and growth.”
