Supervalu Bids Happy Trails to Happy Tails, Makes Room for WholeCare Pet

MINNEAPOLIS — Supervalu launched its new WholeCare Pet brand of dog and cat food and supplies here Tuesday. The line will replace its Happy Tails and NutriPlan store brands, according to the retailer.

MINNEAPOLIS — Supervalu launched its new WholeCare Pet brand of dog and cat food and supplies here Tuesday.

The line will replace its Happy Tails and NutriPlan store brands, according to the retailer.

WholeCare Pet comprises close to 100 SKUs including 19 varieties of wet dog and puppy food in flavors like Rotisserie Chicken and Porterhouse steak; 11 types of dry dog food geared toward High Performance

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