Supervalu Divisions Expand Nutrition Program

Acme, Malvern, Pa., and Farm Fresh, Virginia Beach, Va., both divisions of Supervalu, announced that they were expanding their in-store color-coded better-for-you food finder — nutrition iQ — and launching an education initiative called "Colors in Your Carriage" to help shoppers use the program to meet their nutrition needs.

MINNEAPOLIS — Acme, Malvern, Pa., and Farm Fresh, Virginia Beach, Va., both divisions of Supervalu here, announced that they were expanding their in-store color-coded better-for-you food finder — nutrition iQ — and launching an education initiative called "Colors in Your Carriage" to help shoppers use the program to meet their nutrition needs.

Since 2010 both chains have offered color-coded

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