NEW YORK — Supervalu is poring over sales data to streamline its product offerings, the company’s new chief executive officer said at an investor conference here last week.
“I’ll name a category, cereal, where we’ll carry four sizes of the exact same box of cereal that might be ranked No. 72 in the category,” said Craig Herkert in response to a question about SKU rationalization. “And from one size box to the next, there’s another bowl-and-a-half of cereal in there. I’m not sur