Supervalu Eyes SKU Reduction, Store ‘Simplification’

Supervalu is poring over sales data to streamline its product offerings, the company’s new chief executive officer said at an investor conference here last week.

NEW YORK — Supervalu is poring over sales data to streamline its product offerings, the company’s new chief executive officer said at an investor conference here last week.

“I’ll name a category, cereal, where we’ll carry four sizes of the exact same box of cereal that might be ranked No. 72 in the category,” said Craig Herkert in response to a question about SKU rationalization. “And from one size box to the next, there’s another bowl-and-a-half of cereal in there. I’m not sur

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