Supervalu to Speed Up Everyday Pricing Initiative

Supervalu plans to accelerate its use of everyday pricing in certain highly promotional categories at several banners “sooner than we had originally anticipated,” Jeff Noddle, chairman and chief executive officer, told investors here yesterday at the Morgan Stanley Global Consumer & Retail Conference.

NEW YORK — Supervalu plans to accelerate its use of everyday pricing in certain highly promotional categories at several banners “sooner than we had originally anticipated,” Jeff Noddle, chairman and chief executive officer, told investors here yesterday at the Morgan Stanley Global Consumer & Retail Conference.

“We’ve recognized there are certain categories at traditional formats where we and other operators have trained consumers to buy only when the items are on sale, su

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