Supervalu's Noddle: Supermarkets Should Offer More Cooking Advice

More and more consumers are cooking from scratch at home, but they need help, and supermarkets can and should provide it, Jeff Noddle, Supervalu's executive chairman of the board, told seminar attendees here at the International Dairy-Deli-Bakery Association's Dairy-Deli-Bake 2009 seminar and expo.

ATLANTA — More and more consumers are cooking from scratch at home, but they need help, and supermarkets can and should provide it, Jeff Noddle, Supervalu's executive chairman of the board, told seminar attendees here at the International Dairy-Deli-Bakery Association's Dairy-Deli-Bake 2009 seminar and expo.

"Generations X and Y would like to cook, but just don't know how," Noddle said. "We did some research and found that when they walk into the meat department, they don't kno

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