Survey: Consumers Warm Up to Retailer Prepared Foods

Consumers are buying more supermarket prepared meals than they were a year ago, and they're giving supermarket meals better marks, a new Technomic study shows.

CHICAGO — Consumers are buying more supermarket prepared meals than they were a year ago, and they're giving supermarket meals better marks, a new Technomic study shows. A full 80% of those surveyed said they had bought at least one meal at a supermarket in a typical month and 41% said they buy at least four retailer-prepared meals per month. What's more, 55% said the retailer-prepared foods have greatly improved over the last three years and a fifth of those surveyed said they would buy even

Register to view the full article

Already a member? .