Survey Indicates Consumer Views on Healthy Snacks Are Subjective

CHICAGO — Consumers' perceptions of what constitutes a healthy snack is subjective, but even so, 86% of shoppers consider fresh fruit a healthy snack, and 73% believe raw vegetables are a healthy snack, according to a recent consumer survey by Mintel, a market research firm. Nuts and seeds, too, qualified as healthy, 71% respondents said.

However, a surprising number, 12%, called ice cream a healthy snack, and 9% said cookies were healthy.

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