Survey: More Consumers Turn to Coupons

More people are using coupons despite feeling self-conscious about it, according to a new survey.

TORONTO — More people are using coupons despite feeling self-conscious about it, according to a new survey.

More than one in five (22%) U.S. consumers admit they are self-conscious about redeeming coupons at the grocery store, according to research by marketing firm ICOM Information & Communications. However, 57% of respondents who admitted they were self-conscious about redeeming coupons at the grocery store in the past said that they no longer care as long as they are sav

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TAGS: Marketing