Survey: Post-Recession Shoppers Sticking With Private Label

More than one-third (37%) of those who turned to private labels during the economic downturn will continue to purchase them once the economy recovers.

NEW YORK — More than one-third (37%) of those who turned to private labels during the economic downturn will continue to purchase them once the economy recovers, according to BrandSpark's 2010 Best New Products Awards American Grocery Shopper Study. It was conducted between Oct. 12 and Dec. 8 with more than 50,000 grocery shoppers.

The poll found that the majority of shoppers "completely agree" or "agree" that "private labels are usually extremely good value for the money" (66%

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