Survey: Potential for Marketing Healthy Brands Is Untapped

CHAPEL HILL, N.C. — A recent survey conducted by Pulse Health & Wellness Initiatives confirms food manufacturers are not meeting the needs of health care professionals in communicating the health benefits of their brands.

CHAPEL HILL, N.C. — A recent survey conducted by Pulse Health & Wellness Initiatives confirms food manufacturers are not meeting the needs of health care professionals in communicating the health benefits of their brands. The Pulse survey asked 896 professionals in its HealthCare Professional Network to rate their perceptions of how well products and brands meet the health and wellness needs of their patients. Sixty percent of the health care professionals surveyed said that food c

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