Survey Prompts Earlier Christmas Merchandising at Wal-Mart

Wal-Mart said yesterday it will open its Christmas shops in stores nationwide next week in response to findings from a national phone survey conducted last month, which indicated 35% of consumers will start their Christmas shopping earlier this year to help stretch holiday dollars.

BENTONVILLE, Ark. — Wal-Mart here said yesterday it will open its Christmas shops in stores nationwide next week in response to findings from a national phone survey conducted last month, which indicated 35% of consumers will start their Christmas shopping earlier this year to help stretch holiday dollars. Among other survey findings, according to Wal-Mart: 61% of respondents said they do not plan to make spending cutbacks, but those who do expect to cut back $50 or less; 39% said they plan t

Register to view the full article

Already a member? .

TAGS: Walmart