Sustainability Has Key Role in GM Sales

Sustainability will play an increasingly important role in general merchandise sales, said Maryellen Molyneaux, president, Natural Marketing Institute, Harleysville, Pa. She spoke during the opening business session of the General Merchandise Marketing Conference of the Global Market Development Center, Colorado Springs.

ORLANDO, Fla. – Sustainability will play an increasingly important role in general merchandise sales, said Maryellen Molyneaux, president, Natural Marketing Institute, Harleysville, Pa. She spoke during the opening business session of the General Merchandise Marketing Conference of the Global Market Development Center, Colorado Springs, here this past weekend. “Principles of conscious consumption will come to dominate the brandscape,” Molyneaux said. New NMI survey results showed that 60% of

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