SymphonyIRI: Males Focused on Saving Too

CHICAGO — Fewer men than women are altering their spending habits in light of the difficult economy, but most men (54%) are taking part in behaviors such as eating out less often, according to SymphonyIRI Group’s research of the male shopper.

CHICAGO — Fewer men than women are altering their spending habits in light of the difficult economy, but most men (54%) are taking part in behaviors such as eating out less often, according to SymphonyIRI Group’s research of the male shopper.

It found that 44% of men report money-saving behavior such as making cleaning products last longer; 27% go to the doctor less often and are self-treating more; and 19% use at-home beauty treatments more.

More than one-third of men

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