SymponyIRI, Wal-Mart Create Data Portal

CHICAGO — SymphonyIRI Group here on Monday said it will partner with Wal-Mart Stores to create a new collaborative planning platform called Customer Advantage.

CHICAGO — SymphonyIRI Group here on Monday said it will partner with Wal-Mart Stores to create a new collaborative planning platform called Customer Advantage.

The new platform "delivers unique, custom, Wal-Mart-focused shopper insights," the data-analysis firm said in a prepared statement. It will provide a "dedicated shopper insights portal of customizable reports shared between Wal-Mart and its supplie

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