Target, Ben & Jerry's Encourage Consumers to 'Scoop it Forward'

Target and Ben & Jerry’s ice cream have teamed to encourage volunteerism through a new program called Scoop it Forward.

MINNEAPOLIS — Target and Ben & Jerry’s ice cream have teamed to encourage volunteerism through a new program called Scoop it Forward.

Beginning this week, Target is the exclusive merchandiser of two new Ben & Jerry’s ice cream flavors: Berry Voluntary and Brownie Chew Gooder. The flavors are available in mini cups for $1.25 and pints for $3.50, but can also be obtained for free.

Consumers simply visit www.vo