Tesco Slows Fresh & Easy Expansion Plans

Tesco is slowing its U.S. expansion plans for Fresh & Easy Neighborhood Market, Simon Uwins, the company’s chief marketing officer, told SN yesterday.

EL SEGUNDO, Calif. — Tesco is slowing its U.S. expansion plans for Neighborhood Market, Simon Uwins, the company’s chief marketing officer, told SN yesterday.

“We had plans to ramp up expansion right before the end of our fiscal year [in late February],” he said, “but in the current economic environment, we’ve decided to keep expanding at the same rate we have been.” That rate would be an average of two stores a week, he said. At one time Tesco had hoped to have 200 stor

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