Tips on New Product Success Shared in Webinar

NEW YORK — When launching new products, manufacturers should not only tap into today’s trends, but also predict future ones, food analyst Phil Lempert said Wednesday during a webinar SN hosted.

NEW YORK — When launching new products, manufacturers should not only tap into today’s trends, but also predict future ones, food analyst Phil Lempert said Wednesday during a webinar SN hosted.

“Just when we think we have something on target, the world changes,” said Lempert, a contributing editor to SN. “Consumer needs continually change and evolve.”

Lempert was the keynote speaker in the webinar, called “How to Pick a Winner: Why Some New Products Succee

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