BETHPAGE, N.Y. — King Kullen Grocery Co. here is celebrating the launch of the Topco Associates’ Food Club corporate brand with a 10% savings on all products.
“Try our new Food Club brand products and do your own taste test,” shelf talkers read. “We guarantee you won’t be disappointed.”
The savings are automatically calculated at the register. The offer is valid through May 20.
The retailer is also distributing a free four-page flier that describes Food Club as a national-brand equivalent at a 30% to 50% savings.
The brand represents hundreds of products in the baking, breakfast, snacks, juice, spices pasta, household cleaning and other categories.
As part of the rollout, King Kullen has also launched Topco’s “Paws” pet food and “Top Care” health and beauty products.
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