Unified Launches Natural Directions Line

Unified Grocers here said yesterday its new natural and organics product line — Natural Directions — "has been selling like hotcakes" since its initial introduction three weeks ago.

LOS ANGELES — Unified Grocers here said yesterday its new natural and organics product line — Natural Directions — "has been selling like hotcakes" since its initial introduction three weeks ago. The product line, which consists initially of 120 items in dry grocery, refrigerated and frozen, will be expanded, the member-owned cooperative said. PW Markets, a 10-store group based in San Jose, Calif., was one of the first retailers to offer the line. According to Brian Kennedy, director of purch

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