Unilever Agrees to Sell Laundry Unit

As part of its plan to sell non-strategic brands, Unilever has signed a definitive agreement to sell Snuggle, All, Wisk and the rest of its North American laundry business to Vestar Capital Partners, a private equity firm.

ROTTERDAM, Netherlands — As part of its plan to sell non-strategic brands, Unilever has signed a definitive agreement to sell Snuggle, All, Wisk and the rest of its North American laundry business to Vestar Capital Partners, a private equity firm. Vestar will merge the business with its existing operation, Huish Detergents, to form a new company called The Sun Products Corp. Along with its fabric cleaning and fabric conditioning brands in the U.S., Canada and Puerto Rico, the proposed sale in

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