U.S. Produce Consumption Fails to Improve

The average American's produce consumption is far below recommended levels, with only 6% of U.S. consumers achieving their recommended daily intake of vegetables and only 8% reaching the target for fruit, according to the National Fruit and Vegetable Alliance's 2010 National Action Plan.

HOCKESSIN, Del. — The average American's produce consumption is far below recommended levels, with only 6% of U.S. consumers achieving their recommended daily intake of vegetables and only 8% reaching the target for fruit, according to the National Fruit and Vegetable Alliance's 2010 National Action Plan.

The plan includes a report card that evaluates progress made by schools, restaurants, food retailers and federal and state governments on implementing strategies suggested in

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