VideoMining Eyes Grocery Shoppers

STATE COLLEGE, Pa. — A new program, implemented over a sampling of retail chains, launched by VideoMining Corp. will use video to study shopper behavior in 120 supermarkets across the U.S. beginning in August.

STATE COLLEGE, Pa. — A new program, implemented over a sampling of retail chains, launched by VideoMining Corp. will use video to study shopper behavior in 120 supermarkets across the U.S. beginning in August.

Fifteen stores will be fitted with 100 cameras, while consumer audits and intercepts will supplement video collected by a fewer number of cameras in the remainder of stores. VideoMining would not disclose the names of retailer par

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TAGS: Marketing