Wadhwani: Manage Category Prices Amid Inflation

MIAMI — Shoppers won't take kindly to price inflation, but their level of displeasure will remain constant whether the increase is 5% or 15%, according to a SymphonyIRI Group poll of 1,000 Americans.

MIAMI — Shoppers won't take kindly to price inflation, but their level of displeasure will remain constant whether the increase is 5% or 15%, according to a SymphonyIRI Group poll of 1,000 Americans.

Because higher prices are expected to negatively impact sales volume, marketers need to decide which categories can most effectively shoulder the burden.

"Using shopper-centric microsegmentation, you can determine which brands and products should have pricing stay the same,

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