Wal-Mart: $4 Rx Saves $1 Billion

Wal-Mart’s $4 generic prescription program has saved shoppers at least $1 billion, according to Sandy Kinsey, Wal-Mart’s pharmacy divisional merchandise manager. Along

BENTONVILLE, Ark. — Wal-Mart’s $4 generic prescription program has saved shoppers at least $1 billion, according to Sandy Kinsey, Wal-Mart’s pharmacy divisional merchandise manager. Along with savings shoppers’ money, Wal-Mart has also benefited from the initiative in the form of share increases in the $4 prescriptions, Kinsey said at IRI’s Reinventing CPG & Retail Summit, held earlier this month in Kissimmee, Fla. Wal-Mart pioneered the $4 generic prescription concept in 2006. Kroger, Ta

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