BENTONVILLE, Ark. — Wal-Mart Stores here is using social media to add further buzz to this year's highly in-demand holiday toy, Zhu Zhu Pet hamsters from St. Louis-based Cepia LLC, and drive shoppers to stores.
Last week the discounter ran a photo on Twitter of crates of the item being unloaded from a 747 plane stating: "Guess what Wal-Mart is delivering next week? Hundreds of thousands are on their way. They've been flying off shelves, now they are flying in on 747s for you."
The discounter urged shoppers to go to its Facebook page for updates on the availability of the fast-selling toy. Wal-Mart yesterday began a special $8 sale on the robotic pets that regularly sell for a suggested $9.99. The offer runs through tomorrow.
Shoppers who want to buy the toy must queue up at stores at 7 a.m. for ticket distributions. Each customer will be assigned a number in order to purchase in line. Toys will be limited to one per customer, per day. Sales limits are void where prohibited. Store allotments vary from a minimum distribution of 20 per day to more than 60 per day for most stores for each daily event, the company said in a statement.
Target also used social media to inform its shoppers of the availability of limited supplies of the toy.
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