Wal-Mart Drives Traffic with Hot Selling Toy

Wal-Mart Stores is using social media to add further buzz to this year's highly in-demand holiday toy, Zhu Zhu Pet hamsters from St. Louis-based-Cepia LLC, and drive shoppers to stores.

BENTONVILLE, Ark. — Wal-Mart Stores here is using social media to add further buzz to this year's highly in-demand holiday toy, Zhu Zhu Pet hamsters from St. Louis-based Cepia LLC, and drive shoppers to stores.

Last week the discounter ran a photo on Twitter of crates of the item being unloaded from a 747 plane stating: "Guess what Wal-Mart is delivering next week? Hundreds of thousands are on their way. They've been flying off shelves, now they are flying in on 747s for you."<

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