BENTONVILLE, Ark. — Wal-Mart Stores here is using social media to add further buzz to this year's highly in-demand holiday toy, Zhu Zhu Pet hamsters from St. Louis-based Cepia LLC, and drive shoppers to stores.
Last week the discounter ran a photo on Twitter of crates of the item being unloaded from a 747 plane stating: "Guess what Wal-Mart is delivering next week? Hundreds of thousands are on their way. They've been flying off shelves, now they are flying in on 747s for you."<