Wal-Mart, Facebook Team for Local Marketing

BENTONVILLE, Ark. — Wal-Mart Stores here said Tuesday it is localizing its Facebook application by launching more than 3,500 store-specific pages to provide information at the local level on products, pricing and in-store events.

BENTONVILLE, Ark. — Wal-Mart Stores said Tuesday it is localizing its Facebook application by launching more than 3,500 store-specific pages to provide information at the local level on products, pricing and in-store events.

"Wal-Mart's new app offers enhanced local interaction at an unprecedented scale to its customers," said Carolyn Everson, vice president of global marketing solutions, Facebook. "Wal-M

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