Wal-Mart Focuses on Influencing More Sustainable Consumer Behavior

Wal-Mart Stores’ latest sustainability push will focus on educating consumers and influencing their behavior.

ST. PETERSBURG, Fla. — Wal-Mart Stores’ latest sustainability push will focus on educating consumers and influencing their behavior. "The largest opportunity for we have is to reach our associates and start to bring this down to the consumer level," said Quanta Vetell, senior manager of public affairs and government relations. "We're getting more into bringing appreciation for things like recycling to the consumer so they'll actually do it." Vetell touched on some of Wal-Mart's strategy here

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